Visit Winston-Salem

Winston-Salem Research

Visit Winston-Salem offers a variety of research resources to assist you to collect and analyze information about the visitor industry in Winston-Salem/Forsyth County. 

To view our 2012 Destination Marketing Campaign and brand currency, click here.

Visit Winston-Salem engages Smith Travel Research, a national firm that monitors and produces the monthly STR report detailing the occupancy and vibrancy of the hospitality industry. Please note these findings are released approximately every five to six weeks.  Click below to see the latest information provided this calendar year.

January 2013
February 2013
March 2013
April 2013
May 2012
June 2012
July 2012
August 2012
September 2012
October 2012
November 2012
December 2012

 

Forsyth County Statistics for year 2011

Year

Revenues
$(millions)

Change from
previous year

2011

$688.12

10.47 %

2010

$622.88

9.11 %

2009

$570.86

-9.99 %

2008

$634.21

5.92 %

2007

$598.75

7.55 %

2006

$556.73

7.06 %

2005

$520.01

7.38 %

2004

$484.29

3.08 %

2003

$469.82

1.07 %

2002

$464.83

2.32 %

2001

$454.28

2.32 %

2000

$443.98

4.88 %

1999

$423.34

5.48 %
 

 

 

 

  • Domestic tourism in Forsyth County generated an economic impact of $688.12 million in 2011. This was a 10.47 % change from 2010.

 

  • In 2011, Forsyth County ranked 6 in travel impact among North Carolina's 100 Counties.

 

  • More than 6,010 jobs in Forsyth County were directly attributable to travel and tourism.

 

  • Travel generated a $114.02 million payroll in 2011.

 

  • State and local tax revenues from travel to Forsyth County amounted to $52.77 million. This represents a $148.67 tax saving to each county resident.

For economic impact of tourism and visitors to North Carolina, VisitNC.com. For interesting general facts and figures about North Carolina, click here.

For national and international tourism-industry statistics, United States Tour and Travel Administration and the Travel Industry of America.

 Should you have any questions, please contact our Marketing & Communications office via e-mail at: marcheta@visitwinstonsalem.com or casey@visitwinstonsalem.com.