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Visit Winston-Salem

Winston-Salem Research

Visit Winston-Salem offers a variety of research resources to assist you to collect and analyze information about the visitor industry in Winston-Salem/Forsyth County. 

To view our 2012 Destination Marketing Campaign and brand currency, click here.

Visit Winston-Salem engages Smith Travel Research, a national firm that monitors and produces the monthly STR report detailing the occupancy and vibrancy of the hospitality industry. Please note these findings are released approximately every five to six weeks.  Click below to see the latest information provided this calendar year.

April 2016

 

Forsyth County Statistics for year 2014

Year

Revenues
$(millions)

Change from
previous year

2014

$785.26

4.2%

2013

$753.77

5.9%

2012

$711.82

3.44%

2011

$688.12

10.47 %

2010

$622.88

9.11 %

2009

$570.86

-9.99 %

2008

$634.21

5.92 %

2007

$598.75

7.55 %

2006

$556.73

7.06 %

2005

$520.01

7.38 %

2004

$484.29

3.08 %

2003

$469.82

1.07 %

2002

$464.83

2.32 %

2001

$454.28

2.32 %

2000

$443.98

4.88 %

1999

$423.34

5.48 %

 

 

 

 

  • Domestic tourism in Forsyth County generated an economic impact of $785.26 million in 2014. This was a 4.2% change from 2013.

 

  • In 2014, Forsyth County ranked 6 in travel impact among North Carolina's 100 Counties.

 

  • More than 6,380 jobs in Forsyth County were directly attributable to travel and tourism.

 

  • Travel generated a $131.12 million payroll in 2014.

 

  • State and local tax revenues from travel to Forsyth County amounted to $59.06 million.

For economic impact of tourism and visitors to North Carolina, NCCommerce.com. For interesting general facts and figures about North Carolina, click here.

For national and international tourism-industry statistics, United States Tour and Travel Administration and the Travel Industry of America.

 Should you have any questions, please contact our Marketing & Communications office via e-mail at: marcheta@visitwinstonsalem.com or casey@visitwinstonsalem.com.

2016 Tourism Marketing Workshop

The 2016 Wake Up Tourism Workshop hosted by Visit Winston-Salem, was held at the Milton Rhodes Center for the Arts Thursday, June 23. The annual marketing workshop, designed to communicate the importance of research and customer service, featured keynote speakers Judy Randall, CEO and president of Randall Travel Marketing and Kimberly Reynolds, media and community relations manager of Publix's Charlotte Division.

Click here to view Judy Randall's presentation on “What Visitors Are Saying About Winston-Salem.”

Click here to view Kimberly Reynolds presentation on "How to Win and Keep Customers Happy."