Visit Winston-Salem

Meeting and Conventions Overview

Located in downtown Winston-Salem, the 100,000-square-foot Benton Convention Center is undergoing a multi-million dollar renovation, which includes significant structural, design and technological upgrades to the interior and exterior of the building.  Key design elements will create more open, flexible meeting space and incorporate architectural nods to Winston-Salem’s historic arts, tobacco and textile roots.  The plans also include expanding the front facade to provide more practical, pre-function space.  More windows and skylights will give the venue a contemporary, open and inviting aesthetic.  The center is remaining operational throughout all phases of the renovation to be completed May 2017. To see how the renovations are reinventing the Benton Convention Center, click here.  To view the renderings, click here.  

What Winston-Salem Has to Offer Your Next Meeting


"The ladies of Alpha Kappa Alpha are still buzzing about the conference, and you should know that they were highly impressed with all of the amenities that the city of Winston-Salem provided to make our event successful, and successful is an understatement....Nothing in life is ever perfect, but the 60th Mid-Atlantic Regional Conference in Winston-Salem was near perfection!"
- Linda H. Gilliam
Mid-Atlantic Regional Director
Alpha Kappa Alpha Sorority, lnc.

Winston-Salem is a sophisticated meeting destination conveniently and strategically located at the epicenter of North Carolina’s Piedmont Triad region.  Meeting professionals and delegates alike consistently give Winston-Salem high marks as a memorable meeting destination that  successfully yet subtly blends its rich  Colonial roots and dedication to the arts with a vibrant, southern city vibe.  A community with a true sense of place, Winston-Salem offers delegates a variety of eclectic chef-owned and operated restaurants and several arts and entertainment districts all within a few steps of the Convention Center.

Our Benton Convention Center offers two enclosed walkways that connect the Convention Center to the 146-room Embassy Suites and the 315-room Downtown Marriott. Winston-Salem’s downtown offers meeting planners and convention delegates a wealth of charming, walkable dining options.  Like bookends, the Downtown Arts District to the east offers a slightly more eclectic, avant-garde flavor while the historic West End neighborhood, abundant with Victorian homes sporting charming front porches, gives patrons a retrospective glance back to Winston-Salem's opulent  early 1900's heydays. 

Located four blocks from the Benton, The Kimpton Cardinal Hotel recently opened in the majestic R.J. Reynolds building, a beloved Winston-Salem landmark and famed Art Deco prototype of the Empire State building. Named for North Carolina’s official state bird, The Cardinal is Winston-Salem’s first upscale boutique hotel, serves as Kimpton’s first foray into the Carolinas, featuring 174 rooms, an expansive fitness center, a distinctive neighborhood restaurant and bar, and more than 6,300 square feet of space to meet, greet and celebrate the spirit of The South.

Conveniently located just minutes from Winston-Salem’s Twin City Quarter and the Benton Convention Center, is the $26-million Milton Rhodes Center for the Arts.  The MRCA, which opened in September 2010, was an impressive addition to the historic heart of downtown Winston-Salem offering planners yet another attractive, flexible function space for meetings, seminars, and receptions.  The MRCA has several meeting venue options including the Reynolds Galleria, an impressive, 3,300-square foot multi-purpose space offering state of the art audio/ visual as well as large-screen projection capabilities.   This space allows for receptions to easily flow into the 1,800-square foot Womble Carlyle Gallery works from local, national and international artists are on display.

Next door to the Center is the impressive 300-seat Hanesbrands Theatre.  The new theater, originally the AC Delco building, is a meeting planners dream come true offering a moveable stage and seats. Additional seating in the dramatic wrap-around balcony adds additional flexibility and charm to this impressive facility.

Winston-Salem offers meeting professionals a diverse menu of off-site venues perfect for hosting general sessions to receptions and dinners.  Our knowledgeable Convention Sales and Services staff is poised and ready to assist  you.  So whether you're seeking space in a snazzy, private stadium box in our new BB&T Ballpark complete with it's panoramic view of Winston-Salem's pristine skyline, a more subdued setting of a 18th century Moravian Village or a venue that suggests sleek like our contemporary modern art galleries, Winston-Salem offers you a choice that is easily accessible and truly affordable. 

There are approximately 1,000 hotel rooms in eight hotels conveniently located downtown including the Twin City Quarter, with the Embassy Suites and the Marriott Hotel Winston-Salem, The Kimpton Cardinal Hotel, the Historic Brookstown Inn, The Hawthorne Inn & Conference Center, the Holiday Inn Express Downtown West, The Henry Shaffner Bed & Breakfast and the Fairfield Inn & Suites.  For a complete listing of hotels click on where to stay.  And get additional information about hotels that offer meeting space by clicking here.