Visit Winston-Salem

Arts & Events Marketing Assistance

What is the Arts & Events Marketing Assistance (AEMA) Program?

The Arts & Events Marketing Assistance (AEMA) fund is a program of the Forsyth County Tourism Development Authority, dba Visit Winston-Salem. The mission of Visit Winston-Salem is to attract visitors to Greater Winston-Salem for the economic benefit of Forsyth County and its citizens.

AEMA is a program that provides reimbursement funding to annual festival and event organizers and attractions to support marketing to out-of-area visitors. The purpose of the AEMA fund is to provide marketing support for arts and events programs that showcase the unique cultural assets of our community; and, to help attract visitors to Winston-Salem.

The Arts & Events Marketing Assistance Program application period has closed for the '24/'25 year.

Applicant Eligibility:

  • Must be a federally recognized non-profit organization based in Forsyth County. If the applying organization is not a non-profit organization, the applicant may use a fiscal agent for the application.
  • The event or program must take place within Forsyth County.
  • The event or program must occur between July 1, 2024 and June 30, 2025.
  • The event or program must be welcoming and appealing for visitors who reside outside of our community.
  • AEMA funds must be used for marketing that is placed outside of Forsyth County. Capital and/or operating expenses are not eligible for AEMA funding.

Funding for successful applicants will be provided as a reimbursement after the event or program takes place. If the event or program is cancelled or does not take place, for any reason, the grant will be nullified. Back up receipts/proof of advertising is mandatory for reimbursement.

AEMA recipients will acknowledge Visit Winston-Salem's support by including our logo on marketing materials, providing a link to, or mention in any broadcasts.

Important Dates

Application Deadline: March 15
AEMA Funding Announcement: May 22

Please note: When filling out the application, we strongly recommend answering the questions in a document saved on your computer and then copy-and-pasting your answers into the form below in case of internet outages or automatic page reloads.

This can be by zip code, DMA (designated marketin area), city, state, etc.
You may describe your marketing plan in this form, or alternatively you may upload up to two documents including 1) a marketing plan and 2) advertising schedule and/or collateral that illustrates implementation.
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