In 2010, Sterling Events Group purchased the country estate of tobacco baron Samuel Clay Williams, set on restoring its buildings to a modernized version of their former glory. Named for its central location between Winston-Salem and Mocksville, North Carolina, WinMock sits as one of the premier event venues in the American South. As experts in the field, Sterling Events Group combined the indelible grandeur of a historical site with the technological capabilities of the finest modern venues. From that, a new WinMock was born, ready for a new generation of memories, without ever letting go of those before.