Press Releases and Media Highlights

Visit Winston-Salem In the News

Looking for the latest news from Visit Winston-Salem? Here's a round-up of recent news releases and media coverage focused on Visit Winston-Salem initiatives.

 

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Winston-Salem Celebrates National Travel & Tourism Week After Seeing Record-Breaking Results

National Travel & Tourism Week logo

National Travel and Tourism Week is May 4–10, 2025, and Visit Winston-Salem is marking the occasion by celebrating major milestones and unprecedented tourism growth. Since July 2024, the city has seen an 11% rise in hotel revenue—topping the list of Southeast destinations. This momentum is fueled, in part, by the launch of a new ad campaign, “Twice as nice,” that showcases Winston-Salem as a fun and appealing place to visit. Combined with strategic efforts to attract meetings, groups, and sporting events, the campaign is delivering extraordinary results, inlcuding...

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Related Coverage: 

6AM City / WS Today: Celebrating National Travel & Tourism Week in Winston-Salem

WSJS Radio / Triad Today: Visit Winston-Salem's Stephanie Pace Brown chats live about tourism's major impact

 


 

NASCAR Clash Weekend Kicks Off Friday in Winston-Salem

The Cook Out Clash NASCAR race logo.

Jan. 29, 2025 

To kick off the NASCAR Clash weekend at Bowman Gray Stadium, the much-anticipated arrival of the "haulers"- or the transporters hauling the cars to the stadium- rolled through Winston-Salem ahead of the event. Visit Winston-Salem released this information to the public and held media interviews to promote the hauler parade and the NASCAR weekend of events.

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Related Coverage: 

WGHP-TV (FOX8): NASCAR hauler parade cruises through Winston-Salem

WXII-TV (NBC): NASCAR haulers en route to Bowman Gray Stadium

New York Times: The Clash at Bowman Gray Jumpstarts NASCAR's 2025 Season

 


 

Holiday Wonders in Winston-Salem: Unique Seasonal Angles

A christmas celebration at Old Salem Museum and Gardens.

Nov. 20, 2024

When it comes to the holidays, no town in America shines quite like Winston-Salem. You’ll find a mix of traditions, decorations, and flavors unlike anywhere else in America, from the cobblestone streets in Old Salem to the brightly lit displays at Tanglewood. Here are a few things that make the holiday season one-of-a-kind in Winston-Salem.

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Related Coverage

WJZY-TV (FOX): Take a one-tank holiday trip to Winston-Salem


 

VWS Community Partners Score Major Sporting Events

Nov. 5, 2024

A team effort between Visit Winston-Salem and a host of partners leads to big results, including two NCAA Regionals expected to generate over $700,000 in visitor spending. Ivey M. Redmond Sports Complex in Kernersville was awarded the 2026 NCAA Division II Cross Country Regional, with Winston-Salem State University serving as the host institution. Meanwhile, Bermuda Run Country Club was awarded the 2028 NCAA Division I Women's Golf Regional.

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Related Coverage

Winston-Salem Journal:  Three Triad athletic facilities chosen for NCAA events (October 4, 2024)

 


 

Visit Winston-Salem Launches Innovative New Ad Campaign Aimed at Boosting Local Tourism

The new Visit Winston-Salem logo, featuring the new "Twice as nice... come on in" tagline.

Sept. 26, 2024
Visit Winston-Salem unveiled its dynamic new advertising campaign at a Brand Launch Party at the Benton Convention Center. The new advertising aims to attract leisure visitors by showcasing Winston-Salem as a vibrant, welcoming southern city. The campaign presents pairings of experiences that make Winston-Salem “Twice as Nice” and invites visitors to “Come on In.”

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Related Coverage
Winston-Salem Journal: Visit WS turns to "Twice as Nice" as new tourism theme (Sept 28, 2024)

Winston-Salem Today: Visit WS unveils new campaign to attract more visitors (Sept 27, 2024)


 

Winston-Salem Partners Launch Comprehensive Events Calendar

Sept. 10, 2024

Embracing the spirit of collaboration, Visit Winston-Salem spearheaded a joint effort to provide a centralized, citywide events calendar. Developed by award-winning Cruncho Events, the calendar is the result of a unique partnership between four leading local organizations — Visit Winston-Salem, Arts Council of Winston-Salem & Forsyth County, Downtown Winston-Salem Partnership, and Greater Winston-Salem, Inc.

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Related Coverage

Winston-Salem Journal: Winston-Salem nonprofits debut citywide events calendar (Sept 11, 2024)


 

Visitor Spending Tops the Billion Dollar Mark in Forsyth County

Skyline shot of downtown Winston-Salem with Main Street Old Salem in view.

Aug. 13, 2024

Tourism pumped $1.05 billion into the Forsyth County economy in 2023, up 6.9% from 2022. Visitor spending also generated $72.6 million in state and local taxes and supported 6,753 jobs locally.  The data comes from an annual study commissioned by VisitNC, a unit of the Economic Development Partnership of North Carolina.

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Related Coverage

Winston-Salem Journal: Visitors spend $1.06 billion in Forsyth County

Winston-Salem Today: The Numbers are in: visitor spending tops $1 BILLION

YES Weekly: Visitor Spending Tops Billion Dollar Mark in Forsyth

ABC 45: Tourism dollars on the rise in the Triad and the State


 

Brandy Evans Joins Visit Winston-Salem as Chief Marketing Officer

Headshot of Brandy Evans, Chief Marketing Officer at Visit Winston-Salem.

April 10, 2024

Tourism industry veteran Brandy Evans, MBA, CDME, joined Visit Winston-Salem as its new chief marketing officer. In her role, Evans will oversee the strategic planning, development, and implementation of Visit Winston-Salem’s marketing and advertising initiatives. “We’re thrilled to welcome Brandy to our team and to this vibrant destination,” said Stephanie Pace Brown, Visit Winston-Salem President.

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VWS Hires Madden Media as New Advertising Agency of Record

Madden Media logo

April 1, 2024

Visit Winston-Salem is thrilled to announce that it’s chosen Madden Media as its new Agency of Record. Madden prides itself on a dynamic approach to destination marketing, blending imagination and curiosity with data-driven insights to kindle meaningful connections between people and communities.

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