Where to Shop Near Wake Forest

You may not come to Winston-Salem just to shop—but many Wake Forest visitors end up heading home with more than they packed. Whether you’re here for game day, a campus tour, Family Weekend, move-in, or graduation, it’s easy to mix in a little browsing between campus moments. From Demon Deacon gear and locally made gifts to stylish boutiques and practical big-box stops, you’ll find plenty of shopping options just minutes from Wake Forest University.

Team Gear + Local Souvenirs

Where to find WFU apparel, fan accessories, and local gift items.

The Deacon Shop (On Campus)
Located in Kitchin Hall on picturesque Hearn Plaza—better known as “The Quad”—the Deacon Shop remains the go-to destination for Demon Deacon apparel and fan accessories. Browse jerseys, hoodies, tees, hats, and tailgate-ready gear from beloved brands like Nike, Peter Millar, Vineyard Vines, johnny-O, Southern Tide, and Champion. If you want to wear your spirit on your sleeve (literally), start here.

University Bookstore (On Campus)
Just steps away in Taylor Hall, the Wake Forest University Bookstore is primarily a source for textbooks and technology—including WakeWare Apple and Microsoft Surface products—but also carries emblematic gifts, small WFU apparel items, school supplies, and convenience products. It’s a great option if you’re already on The Quad and want a souvenir without going far.

Mast General Store (Downtown)
A Winston-Salem staple, Mast General Store blends old-fashioned charm with modern variety—think vintage toys, comfy flannel, outdoor gear, classic candies, camping supplies, locally made foods, and Winston-Salem-themed gifts. Scattered throughout, you’ll also spot Wake Forest merchandise. It’s an easy one-stop shopping adventure just a short drive from campus.

Design Archives Emporium (Downtown)
Located on Fourth Street beside Foothills Brewing, Design Archives is home to dozens of local makers and vintage sellers. Expect Winston-Salem souvenirs, handmade goods, art, apparel, accessories, and—often—WFU-inspired items in the mix. Because the booths rotate, no two visits are ever the same.

Online Finds + Essential Items
Shopping ahead or sending a gift? Start with Winston-Salem’s own Camel City Goods, known for vintage-inspired designs and local merch, including select WFU apparel and drinkware. You can also browse the official Team Store online for tees, jerseys, tailgating gear, and other fan favorites.

And for those inevitable last-minute needs, Target on University Parkway has you covered. Whether it’s tailgate gear, dorm essentials, or black-and-gold apparel, it’s just five minutes from campus (map)—an easy grab-and-go stop on the way to game day or campus events.