February 1, 2024

Meetings Are Better at the Benton

As a meeting planner, you're always on the lookout for venues that combine functionality with a unique atmosphere.

The Benton Convention Center, nestled in the heart of Winston-Salem, North Carolina, offers just that—a perfect blend of modern amenities, flexible spaces, and a charming, convenient location. Recent renovations make the Benton an even better option for your next event.

Location Advantage

Situated in downtown Winston-Salem, the Benton Convention Center is not just a meeting space; it's part of a vibrant community. Its central location offers easy access to a variety of hotels, restaurants, and local attractions, ensuring your attendees have a fulfilling experience both inside and outside the event.

The recently renovated Winston-Salem Marriott is conveniently connected to the Benton Convention Center with an enclosed walkway. When paired together, these two venues make for a convenient, all-in-one destination. With 319 fully modernized rooms, the Marriott is an ideal venue for most meetings, conventions, training seminars, and other special events.

In total, there are about 1,200 hotel rooms for planners to build room blocks, allowing for everything from board meetings to citywide conventions and special events.

Two meeting planners having a discussion at the Benton Convention Center in Winston-Salem, North CarolinaUpgrades

Downtown Winston-Salem has been the beneficiary of $2 billion worth of investments in the past decade. This is most visible with its more than 100 restaurants, shops, breweries, and bars. Planners can schedule happy hours, dine-arounds, and other functions within walking distance of the Benton.

The center itself is more eye-catching. Beyond expanded meeting spaces, the Benton is a veritable art gallery featuring the work of local residents. The mix of different color schemes and myriad sizes of works is a true showcase for the imagination and creativity of the community of Winston-Salem. Not only does the art provide something nice to look at, but it can also serve as inspiration between sessions, whether it provides a lightbulb moment for attendees or an icebreaker for networking. It’s no wonder why Winston-Salem is called the City of Arts and Innovation.

State-of-the-Art Facilities

After the recent renovation, the center boasts more than 150,000 square feet of versatile meeting and exhibition space. Whether you're planning a small corporate meeting or a large trade show, the center's adaptable spaces can be tailored to fit your needs.

There are a variety of meeting spaces, including five ballrooms that can hold receptions, educational sessions, trade shows, and more. Space for smaller breakout sessions is readily available. The latest audiovisual technology ensures that your event runs smoothly, keeping attendees engaged and connected.

The best part for planners is that setting an agenda will seem almost easy as there are no bad options at the Benton.

Group dining

Culinary Excellence

Forget standard conference fare—the culinary team at the Benton is dedicated to serving high-quality, locally sourced food and beverage options. Customizable menus mean your attendees can enjoy meals that are not just delicious but also cater to diverse dietary needs.

If you are looking for a change of scenery, consider Butcher & Bull, located inside the Winston-Salem Marriott. Butcher & Bull’s contemporary style veers from a stereotypical steakhouse. Choose from filet mignon, seafood, chicken, or pasta, and enjoy the warm atmosphere and authentic hospitality.

Staff from Visit Winston-Salem can also assist with recommendations and planning at the numerous dining options throughout Winston-Salem. A testament to the high quality of service is that three Winston-Salem chefs were nominated for the coveted James Beard Awards.

Personalized Service

At the heart of the Winston-Salem’s meeting and convention hosting success is its dedicated team at Visit Winston-Salem. From the planning stages to the execution of your event, you'll receive personalized support ensuring every detail is taken care of. This commitment to service excellence ensures a hassle-free experience for you and a memorable event for your attendees.

Among the services our staff can assist with:

  • Housing coordination
  • Site visits
  • PR and marketing support
  • Mapping
  • Volunteer coordination

Choosing the Benton for your next meeting or conference means choosing a venue that prioritizes your needs and enhances your event's success. With its prime location, state-of-the-art facilities, culinary excellence, and unparalleled service, your event is poised to be an unforgettable experience.

Contact our dedicated sales team today to learn more about bringing your next meeting to Winston-Salem, and follow the link below to take an interactive, virtual tour of the Benton Convention Center!

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