Founded in 1938 by John Musten and Dace Crutchfield, Musten & Crutchfield began as a small-town grocery store with a mission to provide quality, affordable food to the Kernersville community. Today, it stands as a beloved, family-owned institution known across North Carolina for its signature “World’s Best Pimento Cheese” and a curated selection of the state’s finest local products.


What began as a neighborhood grocer has grown into a trusted name in handcrafted Southern foods, supplying retailers, restaurants, and markets statewide.


Still rooted in tradition, Musten & Crutchfield remains committed to exceptional food, unmatched care, and supporting local artisans and entrepreneurs. From community events to everyday visits, it's a place where food, family, and Southern hospitality come together.