Made for World Cup Media

Media Excursions — Three free, guided afternoons next week (Tuesday–Thursday), built just for visiting media — history, food, and landscape, with transportation and admission included. Space is limited to 20 per day, so sign up soon.

World Cup Offers — While the German National Team calls Winston-Salem home, local partners are offering exclusive deals for visiting media — from food and drink to health and wellness. An easy way to experience the city like a local, whether between deadlines or after a match.

Free YMCA Access — Accredited media get free access to local YMCA branches throughout your stay — five locations around Forsyth County with fitness centers, indoor tracks, classes, and select pools and courts. The closest to downtown and Wake Forest are: William G. White and Robinhood Road, both roughly 10 minutes from campus. Email [email protected] to get started.

Winston-Salem Media Contacts

For interviews, images, story help, or anything you can't find here.

Brandy Evans
Chief Marketing Officer
336.529.1997  |  [email protected] 

Michael Breedlove
Sr. PR & Communications Manager 
336-829-0208  |  [email protected] 

Christian Schroeder
Sr. Vice President of Sales
336.829.0211  |  [email protected]

Stephanie Pace Brown
President/CEO of Visit Winston-Salem
336.843.3977  |  [email protected]

Winston-Salem Resources

Media Library – Need assets? Browse our for photo and video downloads, 100% free to use.

2026 Visitor Guide — 94 full-color pages of local favorites, dining, history, and trip ideas. Download the digital version, or pick up a printed copy at our downtown Visitor Center at 200 Brookstown Avenue.

Local Events — The quickest way to see what's happening in the city during your stay: A regularly updated, near-comprehensive calendar of festivals, sports, nightlife, and other events.

Greater Winston-Salem — The regional chamber of commerce site, with economic, business, and relocation information. A starting point for context on the local economy and the companies based here.

WFU Media Center —  Wake Forest University's media relations hub. Find interview requests, images and video, and answers to common WFU questions. Especially useful since the team is training at Wake facilities (Spry Stadium) and staying in a Wake-owned property (Graylyn). 

Explore the City

VWS Food & Drink page — Winston-Salem's culinary scene blends Moravian tradition, farm-fresh ingredients, and James Beard–nominated chefs, with downtown breweries, award-winning distilleries, and dozens of nearby wineries. This page collects guides to restaurants, breweries, coffee shops, wineries, and bakeries — plus the flavors you'll only find here.

Downtown Dining Guide — Since most of you are staying downtown, a curated list of favorites within the walkable core.

VWS Outdoor Adventure site—  Everything outdoors in one place: hiking and biking trails, golf courses, state parks like Pilot Mountain and Hanging Rock, Salem Lake, Tanglewood Park, public gardens, and spectator sports; useful if you want to get outside between assignments.

Yadkin Valley Wine Country — Winston-Salem is the gateway to the Yadkin Valley — the Carolinas' first and largest wine region, with more than 45 wineries within a 45-minute drive, from small boutique vintners to some of the East Coast's largest operations. The region grows classic European grape varieties, so a few may look familiar from home, and Travel + Leisure recently named it one of America's most promising wine regions. 

Regional & Statewide

Regional Attractions & Daytrips — Easy drives for a free afternoon. The nearby Triad cities of Greensboro and High Point; the North Carolina Zoo — named America's Best Zoo by Newsweek two years running, about an hour away; and the small towns of Kernersville, Clemmons, and Lewisville, ten minutes out and full of shops and local character. Beyond that, the state runs from mountains to coast.

Visit NC Media — North Carolina's official tourism resource for media: media kits, statewide trip ideas, and PR contacts if your coverage extends beyond Winston-Salem.

Soccer & Sport

North Carolina Fusion — The Triad's premier nonprofit youth soccer organization — from age-four leagues to elite national teams. Story angles: its international exchange program, alumni reaching MLS and the NWSL, and outreach that makes the game accessible to refugees and underserved youth. For requests, contact Kristin Strain, NC Fusion communications officer.

Salem City FC — Winston-Salem's pre-professional club (USL League Two) — tomorrow's stars, playing now. Home matches at Reynolds Stadium through July 11:  For media inquiries, contact Chris Barnhart

Getting Here & Around

Airports — The closest and easiest option is Piedmont Triad International Airport (GSO), about 25 minutes east of downtown, with daily nonstop flights on American, Delta, and United. Two more international airports sit within two hours: Charlotte Douglas (CLT) and Raleigh-Durham (RDU). For private aircraft, Smith Reynolds Airport is just minutes from downtown.

Plan Your Visit — Your planning hub, our Plan Your Visit page with hotel deals and trip ideas, plus a full set of downloadable maps to help you get around — downtown maps for hotels and dining, pedestrian and greenway maps, and city and regional maps.

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