When customers meet the team at C, it’s immediately clear they know their craft. With strong connections to top designers in the industry, the staff has a sharp eye for identifying the right materials and construction needed to deliver the highest-quality frames available. Their mission is simple: to ensure every customer leaves wearing an exceptional pair of glasses.


At C, expert optometrists provide comprehensive care, working hand-in-hand with knowledgeable eyewear consultants to deliver an eye care experience unmatched in Winston-Salem. Unlike most eyewear retailers, who carry generic "brand-name" frames produced by just a few large manufacturers, C offers only independent eyewear brands—crafted by the original designers and manufacturers themselves.


The eyewear specialists at C travel the globe in search of cutting-edge styles, innovative shapes, and expertly constructed frames made from beautiful, long-lasting materials. Their curated selection is unlike anything found in typical optical shops—fashion-forward, durable, and completely unique.