Located on the Reynolda Road Shopping District, Primm’s is a women’s designer contemporary boutique offering an exquisite selection of ready-to-wear apparel, shoes, and accessories. Founded in 2021 by Amie Primm Havens, the boutique embodies her passion for helping women look and feel their best. Whether styling clients at the flagship store or serving fashion enthusiasts around the world, Amie’s dedication to curating the latest designer pieces ensures that Primm’s always offers a fresh and inspiring selection.


Hours: Mon-Sat 10am - 6pm and Sundays 1pm - 5pm