Gaia Clothing 

At Gaia Clothing, owner Robbie Hoyme curates pieces that invite women to build outfits like works of art. Drawing inspiration from cultures spanning the Americas to Zimbabwe, she truly has a global collection. Shopping here feels less like browsing and more like an experience.

Fiddle & Fig 

Fiddle & Fig is a home decor store that got its start from their popular candle collection, but has grown significantly to offer everything from furniture and dishes to gardening tools and seasonal decorations. You’re sure to find the perfect piece in their beautifully curated two story building. 

Ski & Tennis Station 

Ski & Tennis Station has everything you need to hit the slopes or the court, from clothing and gear to skis, snowboards, tennis, pickleball, and wakeboarding equipment. They also offer ski and snowboard rentals, making it easy to try out new gear or get outfitted for a weekend adventure. 

Angelina's Teas 

With more than 500 jars of loose-leaf tea and over 175 tea bags to browse, this shop is the perfect space for tea lovers. If you’re thirsty, the staff can brew a cup to go while you browse their wide selection, which also includes gourmet foods like specialty olive oils, balsamic vinegar, and Italian pastas. You’ll even find locally made pottery here

Time to Stitch 

At Time to Stitch, they have a large selection of canvases, threads, beads, and accessories available. Beginners can join one of the basic classes to learn the craft, while seasoned stitchers can take advantage of professional finishing services to help complete their projects. 

Kim Taylor & Company 

If you love browsing a little bit of everything, this 3,600-square-foot shop has it all. Fashion, home décor, jewelry, and gifts fill the space, so you never know what you’ll find. You could get lost in this store for hours and continually uncover fun surprises.

Southern Home & Kitchen 

This store is a dream for home chefs, with rows of cookware, gadgets, and essentials to outfit any kitchen. Beyond cooking gear, you’ll find home goods and even hands-on cooking classes offered in-store. The majority of cooking classes are demonstration style where you’ll watch the instructor prepare a specific meal, but they offer a few hands-on experiences and even some Kids in the Kitchen classes. Don’t miss the locally made gourmet food items like cookie mixes from Southern Sugar Bakery based in Raleigh and cheese straws from Winston-Salem’s own Wilkerson Bakery. 

Vestique 

Vestique is a trendy women’s boutique filled with clothing and accessories that cater to college students and young adults. The brand was founded in 2010 as an affordable online boutique by two best friends and NC State University graduates. When you come to Vestique, they try to make it feel like shopping with your best friend whether you bring someone along or are shopping solo. 

Great Outdoor Provision Co. 

Great Outdoor Provision Co. is a go-to spot for adventurers, offering men’s, women’s, and children's clothing from top outdoor brands alongside gear for camping, hiking, fishing, and watersports. The knowledgeable staff makes it easy to find exactly what you need or discover something new for your next adventure.

Style Encore 

At this secondhand store, you’ll find clothing, shoes, handbags, and accessories for both men and women. It’s the perfect place to grab your favorite brands at prices that won’t break the bank, all while being more sustainable by giving gently used pieces a second life. 

Rolly's Baby Boutique 

Rolly’s Baby Boutique is a bright, airy space filled with high-end essentials for little ones. From furniture like cribs and rockers to clothing, toys, and everyday supplies, it’s a one-stop shop for parents and gift-givers looking for quality baby items. Owner Melanie Barbee curates the selection herself and brings in only the highest quality. Many items can be personalized with monograms or hand-painted names making the gift a special keepsake. 

Hive Winston-Salem 

Bright colors and bold patterns are found in this women’s boutique, which features designer pieces from names like Alix of Bohemia and Frank and Eileen. You’ll also find a wide selection of designer jeans, making it a go-to to build a polished wardrobe. 

Love Well Boutique 

Love Well Boutique is owned by a husband-and-wife team Brad and Anitra Mitchell, who have lived in Winston-Salem since 1999. The store carries popular brands like Liverpool, Z Supply, and Clara Sunwoo, and their in-store stylists are always willing to help you pull together the perfect outfit or wardrobe upgrade. 

Your Home Marketplace 

This 11,000-square-feet marketplace is filled with vendor spaces showcasing everything from home decor and artwork to books, clothing, jewelry, and more. It’s a must-visit for anyone who loves supporting small businesses, hunting for vintage finds, and uncovering one-of-a-kind items. 

House of Plants 

If you have a green thumb, you’ll enjoy browsing this plant shop's variety of indoor and outdoor plants. You’ll also find a large selection of unique and whimsical gifts here, along with gorgeous live plant arrangements. 

Need more shopping inspiration?  Five minutes away is the Reynolda Road Shopping District where there are upscale boutiques along with thrift stores on a quieter street. 

This is a small selection of shops and boutiques available in Winston-Salem. For a full list, check out our website, read our Winston-Salem shopping guide, see our full directory of shopping in the area, or request a free Visitor Guide.