Reynolda Road Shopping District
Uncover Vintage Finds and Explore Designer Boutiques
With its vibrant mix of vintage charm and eclectic flair, the Reynolda Road Shopping District offers an experience full of unexpected treasures waiting to be discovered. Stretching approximately two miles, the Reynolda Road Shopping District connects the West End neighborhood near downtown Winston-Salem to Reynolda Village, a collection of shops, restaurants, and retail therapy. This is where you’ll find some of the city’s best upscale boutiques along with thrift stores that are fan favorites.
While it may cover a short stretch, you’ll find dozens of shops, bakeries, and restaurants in this part of the city. There are two walkable areas—West End and Reynolda Village—with a few shops scattered between. When you’re ready for a break from shopping, indulge in a sweet treat from an award-winning bakery, unwind at a dive bar, or grab a delicious meal at one of our local restaurants.
Here are a few shops you don't want to miss!
The Boho Depot is an eclectic haven with plenty of bohemian style and whimsy housed in a brick building decorated with an eye-catching mural. Inside, you’ll find a wide mix of clothing, crystals, gifts, and home decor, where each piece encourages free-spirited living. Whether you’re shopping for yourself or a special someone, this shop offers many fun finds spanning beauty and wellness to home and garden.
Thrifters will love wandering through this spacious shop full of new, used, and repurposed gems. From clothes and shoes to furniture and home goods, there are tons of funky finds here, all hand-selected by the owner. She even re-upholsters and repaints some of the furniture herself to give them fresh character. Between the fair prices and constantly rotating inventory, you may find that this becomes your new favorite thrift shop.
This thoughtfully curated shop showcases a mix of vintage, repurposed, new, and renewed furniture and home goods, each piece full of character and style. With carefully arranged displays, the store feels more like stepping into a beautifully designed home and offers plenty of inspiration for your own space. Whether you’re searching for a statement piece or just browsing for that perfect finishing touch, Elizabeth’s is the perfect place to explore and bring a bit of nostalgia and creativity into your home.
Yours Truly is an upscale consignment boutique that blends style and sophistication at unbeatable prices. Specializing in ladies' apparel and accessories, this tasteful shop offers a varied selection of pieces that will liven up your wardrobe. You’ll also find options for furniture and unique home decor, each item ready to find its new home. If you’re looking to revamp your style or decor but don’t want to break the bank, Yours Truly is the place to go.
This upscale children’s boutique carries clothing, accessories, toys, and more in its colorful shop. Whether you need an outfit for a special occasion or everyday playwear, they have it here in sizes that range from newborn to size 8. Flip through the adorable children’s books and browse their selection of games and stuffed animals to entertain your little one. They also have a Once Loved Consignment section full of high-quality items that have been gently used.
Reynolda Village is located in the buildings that once made up the entire R.J. Reynolds estate and housed services like the dairy barn, post office, and blacksmith shop. Stroll through this space reminiscent of an English Village and today and you’ll find a wide variety of shops, restaurants, and businesses here. For women’s clothing, head to Monkee’s or Half Past Three and for men, don’t miss Norman Stockton. The Bookhouse is an independent bookstore and coffee shop. There are multiple home decor stores here like All Through the House and SFEER+Co. With twenty shops and five restaurants that are located right next to Reynolda House Museum and Gardens, this is where retail therapy meets entertainment.
For a chic and contemporary shopping experience, step into Rebecca & Co., a women’s boutique brimming with designer clothing and colorful, on-trend pieces. Housed in a renovated old service station, this unique space effortlessly blends modern style with timeless charm. As you browse the racks, you’ll discover everything from statement pieces to everyday essentials, each carefully curated to elevate your wardrobe.
Just a few doors down from Rebecca & Co., Primm’s is a sophisticated boutique offering luxury women’s designer apparel and accessories. Owner Amie Primm Havens is often there, providing personalized styling advice and helping women feel confident in every piece they wear. With a carefully selected inventory that changes each season, Primm’s keeps its collection fresh and exciting, ensuring you’ll always discover something new and inspiring.
This is a small selection of shops and boutiques located in the Reynolda Road Shopping District. For a full list and locations, see our Reynolda Road Shopping District map here. You can also read our Winston-Salem shopping guide, or request a free Visitor Guide for more shopping options in the city.
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