Winston-Salem's Must See Attractions

Dive into a world of restored history, small town charm, and big city energy.

Tucked in the heart of North Carolina’s Piedmont region, Winston-Salem is a city that surprises you—in the best kind of way. Whether you're road-tripping from Virginia, planning a weekend escape from Atlanta, or exploring your own backyard here in the Carolinas, this vibrant city offers a perfect blend of historic charm, modern flair, and unforgettable experiences.

So, what do you get when you combine cobblestone streets with buzzing art galleries? A city where history whispers from centuries-old Moravian buildings and creativity pulses through colorful murals and live music.

If you’re wondering what makes Winston-Salem one of the Southeast’s best-kept secrets—keep reading. We’ve gathered the top attractions, local favorites, and off-the-beaten-path gems to help you plan your perfect visit.

A man and woman tour Old Salem Museum & Gardens together with a historic red home in the background.

Chic indoor bowling alley with leather sofas and bowling pin chandeliers

A group of woman showcase their work after taking a wood working class at Sawtooth School for Visual Art in Winston-Salem, North Carolina.

Two parents and their child go down the tube slides on the rooftop playground at Kaleideum Children's Museum in Winston-Salem.

A man and woman enjoy glasses of wine on the patio overlooking the vines at Jolo Winery & Vineyards near Winston-Salem, North Carolina.

Old Salem Museum & Gardens

Old Salem Museum & Gardens is a historic site telling the stories of people, including Moravian, Black, and Indigenous peoples, in the American South. Costumed interpreters dress in period-appropriate garments and tell the story of the original Moravian settlers of the area including their trades, traditions, art, and lifestyle.

ROAR

Roar is a 42,000-square-foot entertainment and event complex located in Winston-Salem's downtown arts district. Experience thrilling arcade games, boutique bowling, virtual game simulators, and interactive mini golf all under one roof. Head outsite for outdoor games on and live music on the expansive lawn, complete with a dog park. Thirsty? Choose from the 90-tap self-serve beer and wine wall, three full-service bars, and rooftop club with city views and VIP cabanas.

Sawtooth School for Visual Art

Since 1945, Sawtooth School for Visual Art has been providing high-quality visual art events, classes and workshops year-round for individuals of all ages, backgrounds, and skill levels in downtown Winston-Salem. From ceramics to fiber (and almost everything in between), skilled artists teach their crafts in a variety of classes.

Reynolda House

Completed in 1917, Reynolda House Museum of American Art was originally the home of Katharine Smith and R.J. Reynolds, founder of the R.J.R. Tobacco Company, and stands as one of the few well-preserved, surviving examples of the American Country House movement. Inside, you’ll find not only more than 6,000 historic objects, but also a collection of world-renowned American art on view in the historic house and special exhibitions.

Reynolda Gardens

More than a century old, Reynolda’s Gardens and grounds were part of the original 1917 footprint for the Reynolda estate. Although the landscape has changed over the years, many of its original structures and plans remain intact and now serves as a 134-acre outdoor horticultural oasis open to the public. Spend time exploring the newly restored Lord & Burnham Greenhouse, walking the formal gardens, or exploring the grounds and trail system.

Kaleideum

At five stories and nearly 70,000 square feet with an expansive rooftop playground, the reimagined Kaleideum Children's Museum blends together STEAM concepts to inspire education and play in learners of all ages. Inspired by the geometric forms and triangulated shapes captured in a kaleidoscope, the new museum is a fusion of art and innovative design.

Yadkin Valley Wine Region

Situated as the gateway to the Yadkin Valley Wine Region, Winston-Salem offers a unique option for vino-inspired travel. Book your stay in Winston-Salem and you'll have over 40 vineyards within driving distance. Explore the nearby wineries and vineyards at your leisure or book a convenient transportation service so your entire group can enjoy the fun!