From Unique Boutiques to Vintage Finds – Your Shopping Adventure Starts Here!
What do you get when you cross one-of-a-kind shops + Southern charm? A shopping experience that’s as unforgettable as it is stylish. Winston-Salem invites you to wander through our historic streets, where trendy boutiques, artisan markets, and hidden gems await your discovery.
Looking for that perfect souvenir or a unique fashion statement? You’ll find it in our local shops, each offering something different, from handcrafted jewelry to the latest fashion trends. Lose yourself in our eclectic mix of stores, where modern style meets classic craftsmanship, and find pieces that reflect both the city’s rich heritage and its vibrant, creative spirit.
Explore Winston-Salem’s artsy side with local artisans showcasing everything from pottery to paintings. Our downtown is a creative playground, and our shops reflect that artistic energy – perfect for those who want to bring home something truly special. Whether you’re on the hunt for chic accessories, home decor, or something quirky, Winston-Salem’s diverse shops offer a little bit of everything. Take your time, soak in the atmosphere, and leave with treasures that tell the story of your visit.
Ready to shop ‘til you drop? Download our official Visitor Guide and sign up for our e-newsletter to stay up to date on store openings, artisan markets, and more!
Reynolda Road Shopping District
Get ready to fall in love with one of Winston-Salem’s most charming retail destinations—the Reynolda Road Shopping District! Bursting with personality, this area is home to a mix of locally owned boutiques, trendy shops, and hidden gems you won’t find anywhere else.

Upcoming Shopping & Retail Events in Winston-Salem
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Happy Hour Vintage
Happy Hour Vintage is a one-of-a-kind nostalgic treasure trove, offering a curated mix of handmade...
Hive Winston-Salem
HIVE features high end women's fashion by some of today's hottest designer labels. A select...
Kim Taylor & Company
Located in charming Stratford Village, Kim Taylor & Co. is a fashion, gift, and home...
Love Well Boutique
LWB is on a mission to build women up so they can go into the...
Major Tomms
Major Tomms – Vintage, Oddities & Curiosities Female-Owned • Cruelty-Free • Embracing the Weird Located...
McCalls Reynolda Village
A Winston-Salem institution since 1926, McCall's offers timeless style for the whole family. Find children's...
McKay's Books
McKay's offers a one-of-a-kind shopping experience where customers bring in their previously loved books, movies...
Monkee's of the Village
Known for its chic selections, this high-end boutique offers the latest in women's fashion, shoes...
Norman Stockton
Norman Stockton is a family-owned business that has been selling suits, sport coats, hats, and...
Off The Rack
Off the Rack, or OTR, is a family-owned vintage clothing store located downtown in the...
Primm's
Located on the Reynolda Road Shopping District, Primm’s is a women’s designer contemporary boutique offering...
Rebecca & Co. Winston-Salem
Since 1995, Rebecca & Co. has been Winston-Salem’s go-to destination for contemporary women’s fashion. Located...