From Unique Boutiques to Vintage Finds – Your Shopping Adventure Starts Here!
What do you get when you cross one-of-a-kind shops + Southern charm? A shopping experience that’s as unforgettable as it is stylish. Winston-Salem invites you to wander through our historic streets, where trendy boutiques, artisan markets, and hidden gems await your discovery.
Looking for that perfect souvenir or a unique fashion statement? You’ll find it in our local shops, each offering something different, from handcrafted jewelry to the latest fashion trends. Lose yourself in our eclectic mix of stores, where modern style meets classic craftsmanship, and find pieces that reflect both the city’s rich heritage and its vibrant, creative spirit.
Explore Winston-Salem’s artsy side with local artisans showcasing everything from pottery to paintings. Our downtown is a creative playground, and our shops reflect that artistic energy – perfect for those who want to bring home something truly special. Whether you’re on the hunt for chic accessories, home decor, or something quirky, Winston-Salem’s diverse shops offer a little bit of everything. Take your time, soak in the atmosphere, and leave with treasures that tell the story of your visit.
Ready to shop ‘til you drop? Download our official Visitor Guide and sign up for our e-newsletter to stay up to date on store openings, artisan markets, and more!
Reynolda Road Shopping District
Get ready to fall in love with one of Winston-Salem’s most charming retail destinations—the Reynolda Road Shopping District! Bursting with personality, this area is home to a mix of locally owned boutiques, trendy shops, and hidden gems you won’t find anywhere else.

Upcoming Shopping & Retail Events in Winston-Salem
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Reynolda Village
Reynolda Village, once the dairy barn and cottages of the working Reynolds family estate, has...
RingMaster Jewelers
For over 50 years, RingMaster Jewelers has built a reputation in the Triad for exceptional...
Rolly's Baby Boutique
For over 30 years, Rolly’s Baby Boutique has helped parents and grandparents in Winston-Salem and...
Sfeer & Co.
SFEER+Co is a furniture store that offers a timeless collection of interior, decoration, fashion and...
Simply Sterling & Company
SS & Co takes great pride in offering a fabulous selection of an ever-changing collection...
Ski & Tennis Station
Founded in 1977, this family-owned business has proudly served the greater Winston-Salem area for decades...
Southern Home & Kitchen
Southern Home & Kitchen is a woman-owned, local small business located in the heart of...
Ssalefish Comics
A comic book shop located near Hanes Mall
Stella Brew
Stella Brew is a retail beer and wine market located in the historic Ardmore neighborhood...
The Bookhouse
The Bookhouse is the realization of a lifelong dream for sisters Tara and Meghan, both...
The Caviste
This wine bar and bottle shop specializes in small estate producers who are passionate, conscientious...
The Eclectible Shop
There’s always something new at The Eclectible Shop! Customers can check in weekly for photo...