From Unique Boutiques to Vintage Finds – Your Shopping Adventure Starts Here!
What do you get when you cross one-of-a-kind shops + Southern charm? A shopping experience that’s as unforgettable as it is stylish. Winston-Salem invites you to wander through our historic streets, where trendy boutiques, artisan markets, and hidden gems await your discovery.
Looking for that perfect souvenir or a unique fashion statement? You’ll find it in our local shops, each offering something different, from handcrafted jewelry to the latest fashion trends. Lose yourself in our eclectic mix of stores, where modern style meets classic craftsmanship, and find pieces that reflect both the city’s rich heritage and its vibrant, creative spirit.
Explore Winston-Salem’s artsy side with local artisans showcasing everything from pottery to paintings. Our downtown is a creative playground, and our shops reflect that artistic energy – perfect for those who want to bring home something truly special. Whether you’re on the hunt for chic accessories, home decor, or something quirky, Winston-Salem’s diverse shops offer a little bit of everything. Take your time, soak in the atmosphere, and leave with treasures that tell the story of your visit.
Ready to shop ‘til you drop? Download our official Visitor Guide and sign up for our e-newsletter to stay up to date on store openings, artisan markets, and more!
Reynolda Road Shopping District
Get ready to fall in love with one of Winston-Salem’s most charming retail destinations—the Reynolda Road Shopping District! Bursting with personality, this area is home to a mix of locally owned boutiques, trendy shops, and hidden gems you won’t find anywhere else.

Upcoming Shopping & Retail Events in Winston-Salem
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Fiddle & Fig
A locally owned home decor shop focused on helping others create spaces that welcome people...
Fourth Street Art and Frame
Located in the Reynolda Road Shopping District, Fourth Street Art and Frame is both a...
Fraleigh's Boutique
Family owned and operated, Fraleigh's Boutique brings quality apparel in the latest fashion trends, timeless...
GAIA Art of Clothing
Visually stunning boutique ofering one-of-a-kind and limited clothing, jewelry and accessories for the urban aesthele
Gateway Gallery at The Enrichment Center
Gateway Gallery at The Enrichment Center encompasses nearly 1,300 square feet of beautifully lit exhibit...
Gazebo
The Gazebo has been in business since 1972 offering the finest fashions and accessories from...
Half Past Three Clothing
Wander the historic paths in Reynolda Village and find our beautifully decorated boutique at the...
Hampton House Art & Framing
Hampton House has brought original artwork to Winston-Salem for 35 years. Our regional artists represent...
Hanes Mall
One of the region's largest malls, Hanes Mall features more than 200 of your favorite...
Howlin' at the Moon Bakery
We love to push the boundaries and make unique and delicious treats for our furry...
Idlewild Interiors
Rooted in the heart of Winston-Salem, on the Reynolda Road Shopping District, Idlewild Interiors proudly...
Just Be
To Us, It's Not Just About Shopping, It's About Community Just Be was born from...