From Unique Boutiques to Vintage Finds – Your Shopping Adventure Starts Here!
What do you get when you cross one-of-a-kind shops + Southern charm? A shopping experience that’s as unforgettable as it is stylish. Winston-Salem invites you to wander through our historic streets, where trendy boutiques, artisan markets, and hidden gems await your discovery.
Looking for that perfect souvenir or a unique fashion statement? You’ll find it in our local shops, each offering something different, from handcrafted jewelry to the latest fashion trends. Lose yourself in our eclectic mix of stores, where modern style meets classic craftsmanship, and find pieces that reflect both the city’s rich heritage and its vibrant, creative spirit.
Explore Winston-Salem’s artsy side with local artisans showcasing everything from pottery to paintings. Our downtown is a creative playground, and our shops reflect that artistic energy – perfect for those who want to bring home something truly special. Whether you’re on the hunt for chic accessories, home decor, or something quirky, Winston-Salem’s diverse shops offer a little bit of everything. Take your time, soak in the atmosphere, and leave with treasures that tell the story of your visit.
Ready to shop ‘til you drop? Download our official Visitor Guide and sign up for our e-newsletter to stay up to date on store openings, artisan markets, and more!
Reynolda Road Shopping District
Get ready to fall in love with one of Winston-Salem’s most charming retail destinations—the Reynolda Road Shopping District! Bursting with personality, this area is home to a mix of locally owned boutiques, trendy shops, and hidden gems you won’t find anywhere else.

Upcoming Shopping & Retail Events in Winston-Salem
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Howlin' at the Moon Bakery
This pet-loving bakery is all about pushing boundaries and crafting unique, delicious treats for furry...
Idlewild Interiors
Rooted in the heart of Winston-Salem, on the Reynolda Road Shopping District, Idlewild Interiors proudly...
Just Be
For Just Be, it's not just about shopping—it's about community. Born from a love of...
Kim Taylor & Company
Located in charming Stratford Village, Kim Taylor & Co. is a fashion, gift, and home...
Kin & Cottage
Kin & Cottage is so much more than just a candle shop. It’s a reimagined...
La Tisserande
Nestled in a charming cottage in the Reynolda Road Shopping District, La Tisserande offers a...
Little Pep
Little Pep is a small gem tucked into the Arts District of downtown Winston-Salem, NC—a...
Love Well Boutique
LWB is on a mission to build women up so they can go into the...
Majestic Pour
Majestic Pour is a one-of-a-kind gallery blending abstract art and hand-selected crystals, located in the...
Major Tomms
Major Tomms – Vintage, Oddities & Curiosities Female-Owned • Cruelty-Free • Embracing the Weird Located...
Marta Blades Gallery Shop at Sawtooth
The Marta Blades Gallery Shop is a true gem within the city’s vibrant arts and...
Mast General Store
Step into a place where nostalgia meets quality—The Mast General Store in Downtown Winston-Salem offers...